As tbh recognition wanes, Fb launches ‘Did You Know’ social questionnaire

Fb desires you to share a bit extra about your self in your profile, so as we speak it’s launching a brand new characteristic to net and cellular customers referred to as “Did You Know,” the place you may reply questions on your self to clue buddies into your secrets and techniques, goals, objectives and emotions.

As folks again away from statuses and focus extra on sharing articles, movies and photographs, this characteristic provides a possibility for customers to reply questions on themselves extra straight. So a lot of Fb’s latest efforts to alter how folks customise their profiles have appeared to get buried within the litter. The inherent share-ability of this may play a bit nicer given its visibility; you may share with the custom-made colourful backgrounds that FB has pushed on its statuses already.

This characteristic additionally actually looks as if the early levels of one thing that might result in extra refined advertiser profiles, however in the meanwhile the questions are actually fairly hokey. Right here’s a smattering of the questions Fb stated might pop up within the “do you know?” part:

  • The superpower I need most is…
  • The very first thing I’d do after successful the lottery is…
  • A responsible pleasure that I’m keen to confess to is…
  • Mondays make me really feel like…

The characteristic is all a tad harking back to what tbh was doing to combine asking customers mild and pleasant questions on their buddies. That is the opposite facet of the coin, asking customers to speak extra about themselves.

Tbh, which Fb acquired in October, has tanked within the App Retailer scores, dropping from being the No. 1 downloaded app round when it was bought to being the 771st most-downloaded app within the U.S. at the moment, in keeping with App Annie information. The startup stated it had 2.5 million day by day lively customers when Fb acquired it.

tbh App Annie rankings

A wholesome quantity of those options ultimately appear to seek out themselves as dead-ends, however Fb is clearly seeking to discover the way it can goad customers to get extra comfy answering questions on themselves and their buddies. It’s apparent why they might need to construct this sort of relationship, however whether or not they’ll discover success with apps like tbh and this new profile characteristic stays a bit unclear.

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Author: Elis Paul

Elis Paul is a Blogger from Germany. He is a Software Engineer and currently doing M.Phil in Computer Science from the Technical University of Munich

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