As tbh recognition wanes, Fb launches ‘Did You Know’ social questionnaire

Fb needs you to share a bit extra about your self in your profile, so right this moment it’s launching a brand new characteristic to internet and cell customers referred to as “Did You Know,” the place you’ll be able to reply questions on your self to clue pals into your secrets and techniques, goals, objectives and emotions.

As individuals again away from statuses and focus extra on sharing articles, movies and photographs, this characteristic gives a possibility for customers to reply questions on themselves extra straight. So a lot of Fb’s latest efforts to alter how individuals customise their profiles have appeared to get buried within the litter. The inherent share-ability of this may play a bit nicer given its visibility; you’ll be able to share with the personalized colourful backgrounds that FB has pushed on its statuses already.

This characteristic additionally actually looks like the early levels of one thing that would result in extra subtle advertiser profiles, however for the time being the questions are actually fairly hokey. Right here’s a smattering of the questions Fb mentioned may pop up within the “do you know?” part:

  • The superpower I would like most is…
  • The very first thing I’d do after successful the lottery is…
  • A responsible pleasure that I’m keen to confess to is…
  • Mondays make me really feel like…

The characteristic is all a tad harking back to what tbh was doing to combine asking customers gentle and pleasant questions on their pals. That is the opposite facet of the coin, asking customers to speak extra about themselves.

Tbh, which Facebook acquired in October, has tanked within the App Retailer rankings, dropping from being the No. 1 downloaded app round when it was bought to being the 771st most-downloaded app within the U.S. at present, in accordance with App Annie knowledge. The startup mentioned it had 2.5 million each day lively customers when Fb acquired it.

tbh App Annie rankings

A wholesome quantity of those options finally appear to seek out themselves as dead-ends, however Fb is clearly trying to discover the way it can goad customers to get extra snug answering questions on themselves and their pals. It’s apparent why they’d need to construct one of these relationship, however whether or not they’ll discover success with apps like tbh and this new profile characteristic stays a bit unclear.

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Author: Elis Paul

Elis Paul is a Blogger from Germany. He is a Software Engineer and currently doing M.Phil in Computer Science from the Technical University of Munich

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